Source: Bowerlabs http://www.bowerlabs.com/blog/2011/5/11/
ipad_design_lessons_from_the_omni_group

http://www.omnigroup.com/blog/entry/designing_graceful
_gracious_interfaces_for_ipad/

iPad Design Lessons from The Omni Group 

• Brutally massacre features
• Two wrong ways to design an iPad app.

Blowing up an existing iPhone app to fill the screen. 
Taking an existing iPhone app and fill the screen with controls. 

• Progressive disclosure: hides lesser used details until they are needed. It takes an extra step to disclose them, but overall simplifies things for your brain.
• Taps are cheap: makes progressive disclosure possible.
• Simple taps: don’t require multiple taps in quick succession or complicated gestures. Only a few gestures are intuitive. In order of discoverability, they are: tap, drag / swipe, touch / hold, double-tap, pinch, rotate.
• Friendly taps: Give the user immediate feedback. 
• Forgiveness: Documentation is scarce and users should be able to use the app without fear.
• Visible and invisible modes: A common design problem with a touch-based interface is that the same gesture are intuitive for different actions at different moments in the same app. 
• Sensible defaults
• Tactile, if not skeuomorphic: “Skeuomorphic” for software means using real-world elements as part of the user interface design.skeuomorphic design falls apart. More versatile apps tend to have an interface that is still tactile, but not nostalgic.
• Disappear:  best interfaces are the ones that get out of the user’s way and allow them to get the job done.

SOCIAL MEDIA AFTER FACEBOOK

igor janke (ij@salon24.pl)

• Beyond maintream media, ex. polish presidency communication campaign= Obama
• 1 million readers, 38000 bloggers
• Media for people: all able to communicate as journalists or politicians.
• They compite with traditional media.
• User generated cintent: publish much more opinion pecaes than any traditional newspaper.
• Deputy prime minister in Poland bloggs at nighttime about hte goverment meetings
• Trend to go against mainstream media.

Traditional social media:

• Disloyal user: how to make user to stick to your social channel and not move to others.
• Serious conversation on FB is minority content.
• Reading/writitng is not necccessary: short forms in general (like it)
• How to redistribute content from such a huge social aggreggator as FB to a more specialize media channel.

New real social media:

• still center on me,blog posts, comments, pics, videos, streaming video…
• Plus: allow people to stablish their website (media) combien different blogs, combine different videos, Salon24.pl
• They give software but also content
• The user is an editor in chief: background story from press agencies, video content recorded by me or other bloggerd…
• More than colaborative blogs

Facebook groups vs. vs Salon24:

• FB groups structured on time flow
• No content categorized inside the group
• Different level of sharing
• Salon, on the other hand, citizinship editors decide what is in the media, what is a cover story, what categories of content are…
• Money for citizenship journalists: revenue sharing

*************
HOW PARTICIPATION IS CREATING DEEPER RELATIONSHIPS WITH AUDIENCES & COMMUNITIES

Keynote Speaker: Meg Pickard,

Head of  Social media at The Guardianmeg.pickard@guardian.co.uk@megpickard

Ways to consume information: 3 social elements:

1. outreach: 

• being findable, being out there in the real world, findinng communities where they are.
• guardisn have different fb pages, communities gaer through different topics of interest. Dont put all of them in the same bucket.
• Twitter: 50 different offficisl accounts.
• Several hundred of guardisn jornalist being inflencial as well.
• creating new networks and finding ways to be relevant.
• Ex. 24 film references on a video, focus towards film nerds.

2.Conversation: engaging in conversation with readers.

• Commenting is not the way mayority of readers engage witn (comment box) instead: collaboration.
• Working with people to reveal their expertise and bring into e guardian.
• Ex: recruit Cutswatchers. create a map that contains lots of reports submitted by individuals and verified by the society team witn e guardian and building a bigger story at the newspaper with a follop up and extended peace.
• 3. Mutualisation: coolaboration between journalist and communities.
• Stories today are constant multiplr launches, updating and upgraidng informstion, witj crowdsourcing but also mutualisation and curiation by readers.
• Ex. how they cover world cup, thweets from 2/3 Correspondents form each country tweeting abut their teams and replresenting in the guardian on a world map.
• Help communities do what they already wamt to do, those communities already exist.
• Dont replace, FB is already brilliant, embrance technologies and the systems and the communities that are already out therein the world.

Editors vs. friends (worth of mouth)What inf we consume:

• 1.From editors.
• 2. From “robots” algorithms 
• Zeitgeist at the guardian, has a cover page based on how many people get into certain stories, how much time e spend…etc
• 3.Strangers (how many times a story has been seen, most viewed, popular stories…)
• 4. Friends becoming filter for content as well

Participation: increase relevancy, emotion, connnection, makes people come back more often, creates engagement.
*************
ONLINE COPY

(Sticky content)martin@stickycontent.com
Need of quantitative and qualitative auditA content inventoryBy evaluatng content:

• you gain perspective
• Identify efficiencies
• Give a balanced opinion
• Cut workload
• Mantain brand perceptions
• Improve effectiveness

Effective digital copy:

• Well-planned, easy to navigate, readable on screen, in everyday language, findable, in your brand tone of voice, credible.
• Well planned (user persona grid (needs sophistication/ needs simplicity; feels confortable/ needs reasurance) with different audiences) 

*************
WHAT YOUR BRAND CAN LEARN FROM POLITICS AND NON-PROFIT DIGITAL STRATEGIES

Thomas Gensemer, managing partnerBlue state digital

Lessons from the campaign trail
Barac Obama, digital campaign, political campaign:

• Eco system where your social strategy builds up: twitter, fb, events. tv, print. ..
• driving users toward action
• viral activuty
• what can your fans do for you?
• what happens when they do it? cognition is key
• set goals, identify milestones.
• Defining a ladder of engagement: 
• focus in the ones who are driving action.
• Integrating audiences overtime ( online and offline audiences)
• Part of Obamas campaign strategy: let people prticipate, looks xspontenious byt the campaign is controlled, the brand is controll although they let people get into it. 
• Key lessons from Obama 2008 campaign:
• Organisarion plus wide embrace of digital tools and tactics
• Prioritasion of digita√± channel over all others
• consistency of message, desired actiond, and reported sults
• Flexibility of the calendar to take advantage of unforseen oppd
• Optimized aproval processes.
• Lesson: seize key moments < like with sarah palin’s comments, inmediate reaction by email to bsrac’s followers>
• Lesson: expect the unextected

It gets better.org:

• Key lessons: be ready, and be lucky. Capture data, dont forget about CRM best- practices. Prioritise data- capture and cross-platform integration over social buzz alone.
• Offline is the new online: traditional pr plays an impor role

Vogue magazine:

• create an email narrative to improve subscriptions
• get the business side understand the opportunitied in the editorisl side.
• Offer users broader opportunities to engage, with differnt budiness goals ( not only to donate or purchase)
• What can your fans/stakeholders/memebers do for you today.
• How can you make it a meaningful offer?
• If a key moment hsppened today, are you equipped to take advantage of it? organising moments, the chance to redefine yourself

**********
TRENDS IN ECOMMERCE
Jonathan.Isaac@lbi

• 1.flow
• 2.seamlesz integation of tv
• 3.social retailing

The changing retail business: from brands controlling their message and market to the user controlling and making decisions

1. Flow: still too many poor online shopping experience

• online retailers are behind times  online shopphing. Why?
• poor retunr arrangments
• failure to deliver at all
• poorin order fulfilment
• calling customer services is painfull
• decision support tools weak
• channel integation is weak
• flow: better attention through better narrative
• E readers are pioneering the way
• be able to reead across platforms no matter which device you are using.
• Flow in payment
• Flow in social interaction
• Flow in chanmel: integration between channels

2. Seamless integration of TV: currently interactive tv is still very limited.

• Cable TV is going to change the way we shop. It brings the search bar to tv, it brings the familiar web to tv, it brings google tv, consumers see your advertinsing in the context of the tv and your webiste at the same time, integrated.
• TV> device integration. TV viewing apps on tablets

3.Social retailing:

• Prada: 2001 NYC store, devices staff remotes, send out id badgets to their high value clients. Also big integrated LEC screens. Tokio store: integating social for the firs time, you could see and check through e de ices other prada stores around the world. Make sure you add value to e shopping experience
• Prada example is not a ROI case, its pure marketing for the brand.
• Second case study:Interactive mirror at BloomindayS, brand: IconNicholson <LBI USA>
• 3 case: Macy’s fashion night out: the magic fitting room, social retailing.

U.S. magazine publishers introduced 52 new iPad apps in March, the most new apps since October 2010, according to the latest research from McPheters & Company.

37 were for publications that also exist in print, seven were digital only, and eight were “companion” apps, such as 50 Greatest Photographs of National Geographic.

(Source: MPA: The Association of Magazine Media (formerly known  as Magazine Publishers of America)

http://www.magazine.org/digital/magazine-app-directory/stats/index.aspx

Source: PaidContent http://paidcontent.org/article/419-cnn-money-redesign-mimics-tablet-experience/ CNNMoney, the online hub for Fortune and Money magazines, has overhauled its site to adjust to the look and feel of a tablet screen. In creating the new site, CNN Money is taking a slightly different tack than most publishers these days. While just about every website has an tablet app extension, CNN Money is eschewing that route. It’s simply going for the tablet look—after all, Fortune magazine already has an iPad app—to make it more visually appealing to readers who are increasingly used to gliding from story to story on one page.

Popular Mechanics may issue contains Touchdown interactive game that illustrates the physics behind landing a spacecraft properly. PM iPad users will be able to design a spacecraft within the app, choose the kind of fuel, and decide whether to use parachutes and retrorockets. They will then attempt to steer the craft to a soft landing—if they fail, they crash.

Jim Meigs, the magazine’s editor, concedes that the time and cost of creating the videogame feature is disproportionate to what the business model can support over the long term.

“We’re not going to do something like this every month, but these are the early days and you have to break ground,” he says, adding: “If we have 10 great items like the videogame feature, we can package and sell it separately as a long-tail item.”

Source: PaidContent

http://paidcontent.org/article/419-magazine-publishers-scramble-to-streamline-their-app-production/

Sports Illustrated:

• The SI Group hasn’t added much in the way of personnel to handle the additional workload—just two new art department staffers, one for tablets and one for print. Executives say rather than adding more people, the key is getting the production routine down.
• It has tried to economize by not producing apps for every different device and screen standard. It is betting on two standards in particular—the iPad, which has a screen with a 4:3 aspect ratio, and the Galaxy, which is 16:9 aspect ratio—and believes that apps produced for those two formats can be scaled to work with other devices.

Popular Mechanics:

• Popular Mechanics does it all in-house.
  
• has expanded the number of people in the art department and brought on a “Digital Asset Editor”—a non-print techie who makes sure all the pictures, diagrams and sound files are properly formatted. Also, the same team produces a piece in both its print and digital iterations.
  
• Magazine gamization

Condé Nast:

• Working on a set of best practices for the company to follow in producing apps. “As the editorial and design teams have more digital editions under their belt the process is getting easier,” says Condé Nast editorial director Tom Wallace. Each magazine has its own culture and workflow so there isn’t any one single answer for streamlining the process”.
• Working on better sharing options and enhanced e-commerce tools within the apps.
  
• In order to avoid painful downloading time, the apps will have progressive downloading so that readers will be able to begin reading an issue while the content is being transferred, with priority given to items on the cover.

After December issue, Vogue UK has taking some time to reflect and improve it first edition to come out with an improved one, based on consumer research and feedback on the first formula.

Source: http://www.vogue.co.uk/magazine/ipad/

The first issue of Vogue to be created for the iPad was for December 2010, with Emma Watson on the cover - and starring in an exclusive behind-the-scenes film with Mario Testino on the app. “For 94 years, British Vogue has existed as a printed-paper magazine, and the first issue to be accessed as a digital version is a major milestone in our history,” said Alexandra Shulman in her editor’s letter.

“Our creative director Robin Derrick has overseen the Vogue app, where you will find an identical Vogueto the printed version, but with additional, terrific, original content. The challenge we set ourselves was to produce something that fulfilled all the traditional Vogue criteria - first-class contributors, immaculate production values, up-to-the-minute fashion and beauty - but could take advantage of the new medium.”